ALTER EGO ITALY ❤️
Hair Color
MY COLOR
Permanent cosmetic color technology
Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly require a more comfortable and delicate color service.
Ultra-delicate formulation enriched with precious active ingredients that give a perfect hydration an anti-oxidant and anti-aging action.
Benefits:
- 100% White Hair COVERAGE
- High COSMETIC ACTION
- Multiple CREATIVE POSSIBILITIES of the color service
- INTENSE and bright reflections
- RELIABILITY of the final result
- Maximum CUSTOMIZATION of the color service
- HIGH PERFORMANCE for a timeless color
nuances: available in 72 shades in 19 color series
packaging: 100 ml tube
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